Business

How Greg Soros Is Changing Who Gets to Podcast

Greg Soros built Podcraft Media Lab into a respected Austin production house, but the podcaster’s reputation extends well beyond the clients on his roster. Through the Podcast Academy’s diversity fellowship, Soros has committed a meaningful share of his time and resources to training creators who would otherwise lack access to the tools and industry knowledge that professional production requires.

The mentorship program reflects a core belief Soros has voiced directly: great content comes from diverse perspectives and authentic voices. That conviction informs not just what the program teaches but who it reaches. Podcraft actively recruits creators from underrepresented communities, offering training that goes well past the technical.

Shaping the Next Generation of Creators

Soros brings a specific background to the mentoring table. His training at Berklee College of Music gave him a disciplined foundation in audio, while subsequent years at major podcasting studios added practical fluency in the business side of the medium. Mentees receive instruction in sound design and narrative alongside lessons on pitching to advertisers, negotiating distribution deals, and building revenue streams that can sustain a show long-term.

Maria Rodriguez, who came through the program, took that training and built an investigative podcast called “Border Stories” that went on to win a podcasting award. Her assessment of what made Greg Soros’s approach different was direct: he shares the business acumen that transforms passion projects into sustainable media ventures, not just production technique.

A Shifting Industry Standard

The program’s track record, including three mentee shows reaching six-figure downloads in their first year, has prompted competitors to develop similar initiatives. For Greg Soros, the podcaster and mentor, that industry shift is precisely the point. Investing in emerging creators today, he has said, is how the entire medium gets shaped for the better. The model has moved from an internal priority at Podcraft to something other networks are now actively replicating. Go to this page for additional information.

 

Find more information about Greg Soros on https://m.doyoubuzz.com/greg-soros-podcast