Doe Deere is the founder of Lime Crime Cosmetics and has been dubbed the “Unicorn Queen.” Doe was born in Russia but was raised in New York City where she studied fashion design. In 2008, she launched Lime Crime Cosmetics which became widely popular on the social media app Instagram. Quickly, professional makeup artists and fans were posting makeup tutorials using the Lime Crime products. The company is based in Los Angeles, California and is dedicated to creating cruelty-free cosmetics that are certified vegan. Their cosmetic line consists of eye-shadow palettes, nail polish, glittery lip gloss, rainbow-colored hair dye and more.
Doe Deere majored in fashion design at the Fashion Institute of Technology in New York. She became inspired to create Lime Crime Cosmetics when she started designing her own clothing line. Doe sold her designs on Ebay under the brand name Lime Crime.
When it came to her own style, she found it difficult to pair certain makeup to complement her unique outfits. She searched for vibrant cosmetic colors on the internet to no avail. Her love for fairy tales and unicorns gave her the idea to create her own brand that inspires others to let their true self shine.
Doe started focusing on her cosmetic line and finding fun ways to market her products. She held online contests, giveaways, and posted tutorials on social media which resulted in over $3 million followers. Listening to the feedback from her customers is Doe’s top priority. She turns negative feedback into a positive and uses it to help her company develop better products. As a successful female entrepreneur, Doe is passionate about speaking out at conferences to help others follow their ambitions.
Doe Deere recognizes that you must create a product unlike your competitors and that’s exactly what she does. Currently, there are no other makeup brands on the market in the wide range of vibrant colors that are vegan-friendly. He vision and inspiration comes from mythical creatures, subcultures, and fantasies. Their Unicorn Hair Tints, for example, come in shades of mint green, bunny, seapunk green, and periwinkle blue. The tints are made of a formula that is ultra-conditioning and will never damage your hair. The line of hair dyes wash out gradually and work best on pale blonde hair. Doe Deere also supports non-profit organizations and charities such as HOLA for kids in LA, the Bideawee animal shelter, the Red Cross, Adopt NY, Sanctuary For Families, and Girls Inc.
To learn more, visit http://www.doedeere.com/.