One of the common themes in the health and fitness industry is the misconceptions that people carry with it. For one thing, there are a lot of things that people think are healthy but are not healthy at all. Among the things that people associate with health is salads.
While salads are filled with vegetables, the more perceptive people like Nathaniel Ru have figured out that the options for salads are not that healthy. As a matter of fact, many foods that are promoted as healthy are really not all that healthy when one looks at the ingredients.
In many cases, they are just designed for people to lose weight. The only thing is that one of the factors that influence weight is nutrition.
Nathaniel Ru and his friends have gotten together to figure out what they can do to bring healthier options to people. One thing they wanted to do was make sure that the items that they brought forth are truly healthy as opposed to being hyped as healthy.
They want people to eat foods that are authentic so that they can achieve a healthier lifestyle. The foods that are offered to people are also tasty and filled with flavor. Learn more about Nathaniel Ru: http://observer.com/2016/04/jobs-report-sweetgreen-co-founder-jonathan-neman-lives-the-sweet-life/
Nathaniel Ru has also understood how far many companies have strayed from their root. The only thing left was that they had to find the discipline to move forward. Once they got that, then they were set.
They have worked really hard to get the funding and set up their company with a solid plan that will eventually expand the company to plenty of markets.
One of the ways that Sweetgreen stands out from the other companies is in the marketing. Nathanel and his partners pay attention to the communities that they open up in.
This is something they have learned. Different communities are going to respond to different methods of being reached.
The most important thing is for people to be able to enjoy some of the healthiest and great tasting food that they can find while also learning about the benefits of healthy foods and naturally sourced ingredients.